Last Updated: June 1, 2015

DineEquity, Inc. is committed to safeguarding your privacy. We take your privacy seriously. This Privacy Policy (“Policy”) describes how DineEquity, Inc. and its affiliates, including International House of Pancakes, LLC and Applebee’s International, Inc. (“DineEquity,” “us,” “our,” and “we”) collect, use and disclose personal information of individuals who use our services and websites, including,, our mobile websites, mobile applications, social networking or other interactive media sites, and other online or mobile services that link to this Policy (each, a “Site,” and collectively, the “Sites”). This Policy does not apply to third party websites and services.

By using the Site, you agree to the terms of this Policy. If you do not agree with the terms of this Policy, do not use the Site. Your access of the Site for the limited and exclusive purpose of reviewing this Privacy Notice does not constitute your acceptance of this Notice unless you make any further access or use of our Site.

DineEquity has operations in many international locations and partners with companies around the world. DineEquity offers many country specific websites; this site is intended for Canadian audiences only. If you are visiting this Site from outside of Canada, communications with our Sites will necessarily result in the transfer of information across international boundaries.  If you are located in the European Economic Area (“EEA”), your data may be transferred from the EEA to other countries, including the U.S., which do not have data protection laws comparable to those in the EEA. By visiting this Site and communicating electronically with us, you consent to your data being transferred to and processed by DineEquity and its partners and service providers in the U.S. and other counties outside of the EEA as set out in this Privacy Policy and subject to the laws of the U.S. As a result, this information may be subject to access requests from governments, courts, or law enforcement in those jurisdictions according to laws in those jurisdictions. Please do not use our Sites if it is illegal to do so in your country.

We may update this Policy from time to time, so please check this page periodically for updates. When we update the Policy, we will post the new Policy on this page and change the date at the top of the Policy. We will notify you of any material changes to the Policy. Your continued access to and/or use of the Site after any such changes constitutes your acceptance of, and agreement to be legally bound by, this Privacy Policy, as revised.


DineEquity or a third party service provider may collect the following types of personal information:

When you visit our Sites, we may also automatically infer general location information (e.g., city, province) based on your IP address, or when using our mobile app, through GPS information (if you elect to give our app permission to access your location).

Our Sites use web beacons, cookies and other similar technologies to store and understand more information about you, such as Site usage, and to monitor Site traffic and usage patterns to improve Site functionality. A cookie is a small amount of data that is sent to your browser from a Web server and stored on your computer's hard drive. A web beacon is an object that is embedded in web page or email that allows us to understand whether the web page or email has been viewed. Your browser may give you the option to reject cookies. However, setting your browser to reject cookies generally hinders the browser's performance and will adversely affect your experience while using our Site.

DineEquity or third party service providers may also collect aggregated or anonymous data that does not directly identify you from usage activity on our Sites.

DineEquity is not responsible for any personal information or other data that franchisees of DineEquity or its affiliates choose to collect.


DineEquity may use information collected to:


DineEquity will not disclose your personal information to third parties, except as provided below. We may share your personal information under the following limited circumstances:


DineEquity takes reasonable steps to maintain appropriate physical, technical and administrative security to help prevent loss, misuse, unauthorized access, disclosure or modification of personal information. Although no transmission of data over the Internet or other public network can be guaranteed to be 100% secure, DineEquity makes reasonable efforts to protect any information you share with us. Personal Information may only be accessed by persons within our organization, or our third party service providers, who require such access to carry out the purposes indicated above.


DineEquity does not intend to collect any personally identifiable information from children under the age of sixteen. If we obtain knowledge that a child under the age of sixteen has provided us with personally identifiable information, we will promptly delete such information. what choices DOES DINEEQUITY OFFER ABOUT personal information?

You may contact us at the email address or phone number below if you wish to view, edit, request the correction of, or delete your personal information from our database, and we will use commercially reasonable efforts to accommodate your request.

If you wish to opt out from receiving promotional or informational emails from us, you may follow the instructions for unsubscribing in the promotional or informational emails we send you or contact us at the email address or phone number below.

If you wish to opt out from receiving SMS messages from DineEquity, you may contact us at the email address or phone number below.

You may be able to manage how your browser handles cookies by adjusting your browser’s privacy or security settings. If you set your browser to reject cookies, please note that you may not be able to access certain features on our Sites.

DineEquity may be unable to honor web browser “Do Not Track” signals.

When you download our mobile apps, you may be able to manage how your mobile device shares certain information with us by adjusting your mobile device’s privacy or security settings. In particular, you may elect whether to share location information with our mobile apps to access the mobile app’s location based services.

Please note that any information you choose to provide in a public setting, such as on DineEquity social network pages, is not only provided to DineEquity but may also be shared publicly. Use caution when posting or sharing information on social networking sites. You may also be able to manage the sharing of certain personal information when you connect with us through social networks by adjusting the privacy or security settings of your social network accounts.


Please contact us if you have any questions or comments about our privacy practices or this Privacy Policy. You can reach us via email or via postal mail at the following addresses:




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