Last Updated: July 12, 2018

Dine Brands International, Inc. is committed to safeguarding your privacy. We take your privacy seriously. This Privacy Policy (“Policy”) describes how Dine Brands International , Inc. and its parent, subsidiaries and affiliates, including International House of Pancakes, LLC (“IHOP”) and Applebee’s International, Inc. (“Applebee’s”) (collectively “Dine,” “us,” “our,” and “we”) collect, use and disclose personal information of customers who use our services and websites, including, without limitation,,,, our mobile websites, mobile applications, social networking or other interactive media sites, other online or mobile services, and any other platforms that link to this Policy (each, a “Site,” and collectively, the “Sites”), or provide us with information on site at one of our franchisee restaurants. This Policy does not apply to third party websites and services.

By using the Site, you agree to the terms of this Policy. If you do not agree with the terms of this Policy, do not use the Site. Your access of the Site for the limited and exclusive purpose of reviewing this Policy does not constitute your acceptance of this Policy unless you make any further access or use of our Site.

Dine has operations in many international locations and partners with companies around the world. Dine offers many country specific websites. If you are visiting this Site from outside of the U.S., communications with our Sites will necessarily result in the transfer of information across international boundaries. If you are located in the European Economic Area (“EEA”), your data may be transferred from the EEA to countries, including the U.S., which do not have data protection laws comparable to those in the EEA. By visiting this Site and communicating electronically with us, you consent to your data being transferred to and processed by Dine and its partners and service providers in the U.S. and other counties outside of the EEA as set out in this Privacy Policy and subject to the laws of the U.S. Please do not use our Sites if it is illegal to do so in your country.

We may update this Policy from time to time, so please check this page periodically for updates. When we update the Policy, we will post the new Policy on this page and change the date at the top of the Policy. We will notify you of any material changes to the Policy.


Dine or a third-party service provider may collect the following types of personal information:

We may automatically collect Site usage information when you visit the Sites, such as your domain name, Internet protocol (IP) address, mobile device model, Internet service provider, Site access times, websites that referred you to us, and web pages within our Sites that you visit.

When you visit our Sites, we may also automatically infer general location information (e.g., city, state) based on your IP address, or when using our mobile app, through GPS information (if you elect to give our app permission to access your location).

Our Sites use web beacons, cookies and other similar technologies to store and understand more information about you, such as, including without limitation, Site usage, and to monitor Site traffic and usage patterns to improve Site functionality. A cookie is a small amount of data that is sent to your browser from a Web server and stored on your computer's hard drive. A web beacon is an object that is embedded in a web page or email that allows us to understand whether the web page or email has been viewed.

Dine or third-party service providers may also collect or create aggregated or anonymous data that does not directly identify you from usage activity on our Sites, or supplement its data with aggregate data compiled from third party sources. If you opt-in to one of our rewards programs or other marketing campaigns, we may also collect information about you to supplement your program profile.

Dine is not responsible for any personal information or other data that franchisees of Dine or its affiliates choose to collect. However, Dine may receive information from franchisees or other third parties, including information connected to rewards programs or your visits to our franchisee restaurants.


Dine may use information collected to:


Dine will not disclose your personal information to third parties, except as provided below. We may share your personal information under the following circumstances:


Dine, and Dine’s third party service providers on its behalf, may use the information you provide to it from your restaurant and online visits to conduct analytics to help us better understand our customers and improve our services, as well as to make you personalized offers and feature personalized experiences at our Sites and franchisee restaurant locations. If you join our rewards programs and other special marketing campaigns, we may use your personal information, including demographic information, birthday, personal preferences, purchase history, franchise locations you visit, and information about you from third party sources, including your location information, online browsing across time and third party sites to send you real time, geographically relevant and personalized offers, services, and promotions for our brands, affiliates or third party partners. Your participation in these special rewards programs and other marketing campaigns is completely up to you, and if at any point you no longer wish to be a member or participate in these programs, you may opt-out by contacting us at


Dine takes reasonable steps to maintain appropriate physical, technical and administrative security to help prevent loss, misuse, unauthorized access, disclosure or modification of personal information. Although no transmission of data over the Internet or other public network can be guaranteed to be 100% secure, Dine makes reasonable efforts to protect any information you share with us.


You may contact us at the email address or phone number below if you wish to view, edit or delete your personal information from our database, and we will use commercially reasonable efforts to accommodate your request.

If you no longer wish to receive promotional or informational emails from us, you may opt-out from receiving future emails from us by following the instructions for unsubscribing in the promotional or informational emails we send you or by contacting us at the email address or phone number below.

If you have opted into a promotional text-based campaign, and no longer wish to receive SMS messages from Applebee’s, you may opt-out from receiving future SMS messages from Applebee’s by texting 22337 or by contacting us at the email address or phone number below.

If you no longer wish to receive other SMS messages from Dine, you may opt-out from receiving future SMS messages from Dine by following the instructions for unsubscribing in the texts we send you or by contacting us at the email address or phone number below.

Please note that even if you opt-out of receiving future marketing communications from us, we may still contact you about your account or any products or services you have purchased from you, and we will still respond to your inquiries or requests for information.

You may be able to manage how your browser handles cookies by adjusting your browser’s privacy or security settings. If you set your browser to reject cookies, please note that you may not be able to access certain features on our Sites.

Dine does not honor web browser “Do Not Track” signals.

When you download our mobile apps, you may be able to manage how your mobile device shares certain information with us by adjusting your mobile device’s privacy or security settings. In particular, you may elect whether to share location information with our mobile apps to access the mobile app’s location based services.

Please note that any information you choose to provide in a public setting, such as on Dine social network pages, is not only provided to Dine but may also be shared publicly. Use caution when posting or sharing information on social networking sites. You may also be able to manage the sharing of certain personal information when you connect with us through social networks by adjusting the privacy or security settings of your social network accounts.


Please contact us if you have any questions or comments about our privacy practices or this Privacy Policy. You can reach us via email or via postal mail at the following addresses:




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